
The Bottom Line Upfront ๐ก
Walmart $WMT ( โผ 0.08% ) has successfully transformed from a traditional brick-and-mortar retailer into an omnichannel powerhouse with $681 billion in annual revenue. The company leverages its massive physical footprint (10,750+ stores) while aggressively expanding its digital capabilities and higher-margin businesses like advertising and financial services.
With strong comparable sales growth (4.8% for Walmart U.S.), improving margins, and strategic international investments (particularly in India), Walmart continues to demonstrate remarkable adaptability in the face of competition from Amazon and other retailers.
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Strata Layers Chart

Layer 1: The Business Model ๐๏ธ
The Retail Behemoth That Ate America (And Then Some)
Walmart is essentially the Death Star of retail, if the Death Star sold groceries, lawn chairs, and prescription medications while promising to "Save Money. Live Better." Founded in 1945 by Sam Walton (who probably never imagined his little Arkansas store would someday employ 2.1 million people), Walmart has evolved into a global retail empire with over 10,750 stores across 19 countries.
At its core, Walmart's business is beautifully simple: sell a ton of stuff at prices so low that customers keep coming back. ๐
How They Make Money
Walmart operates through three main segments:
Walmart U.S. (69% of sales) ๐บ๐ธ
4,605 stores across all 50 states
Formats include massive supercenters, discount stores, and neighborhood markets
Walmart International (18% of sales) ๐
Sam's Club (13% of sales) ๐
600 membership warehouse clubs
Two membership tiers: Club ($50/year) and Plus ($110/year)
The Secret Sauce: EDLP and EDLC
Walmart lives by two mantras:
Everyday Low Prices (EDLP): Consistent low pricing instead of frequent sales
Everyday Low Cost (EDLC): Ruthless operational efficiency to keep expenses down
Think of EDLP as the promise to customers and EDLC as the behind-the-scenes work that makes that promise possible.
Key Success Metrics
Walmart obsesses over:
Comparable store sales (aka "comps"): Sales growth at existing stores (currently โ๏ธ 4.8% for Walmart U.S.)
eCommerce growth: Online sales expansion (contributing โ๏ธ 2.9% to Walmart U.S. comps)
Inventory turnover: How quickly products move off shelves
Gross profit rate: Currently โ๏ธ 24.1%, up 40 basis points from last year
Return on investment (ROI): Currently โ๏ธ 15.5%, up from 15.0% last year
Layer 2: Category Position ๐
The 800-Pound Gorilla (That's Learning New Tricks)
Walmart is the world's largest retailer, with approximately 270 million customers visiting weekly. That's like the entire population of Indonesia shopping at Walmart every week. ๐คฏ
The Competition Battlefield
Walmart faces competition from all sides:
Traditional retailers: Target, Kroger, Dollar Tree
Warehouse clubs: Costco, BJ's Wholesale
eCommerce giants: Amazon (the eternal frenemy)
Specialty retailers: Home Depot, Best Buy, etc.
New entrants: Social commerce platforms, quick-commerce startups
Despite this crowded battlefield, Walmart maintains dominance through sheer scale.
Recent Wins and Challenges
Wins โ
Omni-channel growth: 8,000 pickup and delivery locations globally
Walmart+: Membership program gaining traction (though they're secretive about exact numbers)
Digital advertising: Growing high-margin business leveraging customer data
International focus: Strategic reshaping to focus on high-potential markets
Challenges โ ๏ธ
Amazon's shadow: Constantly playing catch-up in eCommerce
Margin pressure: Online fulfillment costs eat into profitability
International complexity: Different markets require different approaches
Evolving consumer preferences: Younger shoppers don't always see Walmart as their first choice
Layer 3: Show Me The Money! ๐
Where $681 Billion Comes From
When you're bringing in $681 billion annually, you're not just a retailer, you're practically a small economy. For context, that's more than the GDP of Sweden. Let's break down where all this money comes from:
Revenue by Segment
Walmart U.S.: $462.4 billion (โ๏ธ 4.7% YoY)
The bread and butter of the business
Grocery accounts for over half of U.S. sales
Walmart International: $121.9 billion (โ๏ธ 6.3% YoY)
Sam's Club U.S.: $90.2 billion (โ๏ธ 4.7% YoY)
Membership income is a high-margin revenue stream
Comparable sales increased 4.7%
Beyond Merchandise: The Growing Ecosystem
Walmart is increasingly diversifying beyond just selling stuff:
Membership income: $6.4 billion (โ๏ธ $1.0 billion YoY)
Sam's Club memberships
Walmart+ subscriptions
Advertising: Walmart Connect allows brands to reach customers
High-margin business leveraging Walmart's massive customer data
Financial services: Money transfers, check cashing, bill payments
Creates additional store traffic
Healthcare services: Expanding into clinics and telehealth
Targets price-sensitive healthcare consumers
Layer 4: Cash Rules Everything Around Me ๐ฐ
Show Me The Margins!
For a company known for razor-thin margins, Walmart is actually doing pretty well. The company reported:
Gross profit rate: 24.1% (โ๏ธ 40 basis points YoY)
Operating income: $29.3 billion, or 4.4% of sales (โ๏ธ 15 basis points YoY)
Net income: $20.2 billion (โ๏ธ from $16.3 billion in FY2024)
Earnings per share: $2.41 (โ๏ธ from $1.91 in FY2024)
For context, these margins might seem thin compared to tech companies (where 30 %+ operating margins aren't uncommon), but in the retail world, these are respectable numbers.
Segment Profitability
Walmart U.S.: 5.2% operating margin (โ๏ธ $1.7 billion YoY)
Walmart International: 4.5% operating margin (โ๏ธ $0.6 billion YoY)
Sam's Club U.S.: 2.7% operating margin (โ๏ธ $0.2 billion YoY)
Sam's Club's lower margin reflects its warehouse club model, where profits come more from membership fees than merchandise markup. It's the classic "sell the razor cheap, make money on the blades" approach.
Layer 5: What Do We Have to Believe? ๐
The Bull Case: Walmart's Path to Retail Domination
For Walmart to continue thriving, investors need to believe:
Omni-channel leadership will pay off ๐+๐ป
8,000+ pickup and delivery locations provide a structural advantage over Amazon
Walmart+ membership will continue growing and increase customer loyalty
Higher-margin businesses will scale ๐
Advertising, marketplace, healthcare, and financial services will meaningfully improve overall margins
International investments will bear fruit ๐
Automation will drive efficiency ๐ค
Massive investments in supply chain automation will reduce labor costs
Technology will improve inventory management and reduce waste
Scale advantages will persist ๐
Purchasing power will continue to enable EDLP pricing
Distribution network efficiency will maintain EDLC operations
The Bear Case: Challenges on the Horizon
The skeptics worry about:
Competitive pressure intensifies โ๏ธ
Amazon continues to gain share in eCommerce
Discounters like Dollar General and Aldi pressure grocery margins
Target and other competitors improve their omni-channel capabilities
Margin expansion stalls ๐
eCommerce fulfillment costs remain stubbornly high
New businesses fail to scale as quickly as hoped
International execution falters ๐
India investments take longer than expected to generate returns
Currency fluctuations continue to impact reported results
Supply chain vulnerabilities emerge โ๏ธ
Labor costs increase faster than automation can offset
Consumer behavior shifts unfavorably ๐ฅ
Younger consumers prefer more specialized retailers
Key Metrics to Watch
If you're considering an investment in Walmart, keep an eye on:
Comparable sales growth: The core health indicator
eCommerce growth rate: Shows digital transformation progress
Gross margin trends: Indicates pricing power and mix shifts
Membership income growth: Reflects loyalty program success
Operating income growth: The bottom-line impact of all initiatives
The Bottom Line: Walmart in 2024 and Beyond
The retail giant has proven remarkably adaptable throughout its history, from expanding internationally to embracing eCommerce to building new business models. Its core value proposition of helping customers save money remains as relevant as ever, particularly in an inflationary environment.
In a world where retail disruption is constant, Walmart has shown it can be both the disruptor and the disruptedโand still come out stronger. That's no small feat for a company approaching its 80th birthday. ๐
AI-written, human-approved
Disclaimer: This guide is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer or solicitation to buy or sell any securities. The information contained in this report has been obtained from sources believed to be reliable, but StrataFinance does not guarantee its accuracy, completeness, or timeliness.