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The Bottom Line Upfront ๐งฎ
Texas Instruments (TI) is a semiconductor powerhouse that has been crunching numbers and powering electronics for over 90 years. With a strong focus on analog and embedded processing chips, TI has calculated a winning formula in the industrial and automotive markets. Despite fierce competition, the companyโs manufacturing prowess, broad product portfolio, and direct customer relationships add up to a compelling long-term investment story. So grab your TI-83, and letโs dive into the numbers! ๐

Layer 1: The Business Model ๐ญ
TI designs and manufactures the building blocks of modern electronics - semiconductors. The companyโs chips perform critical functions like converting real-world signals into digital data, managing power, and acting as the โbrainsโ of electronic devices.
Analog Segment (78% of Revenue) - Makes chips that interface with the physical world - Manages power in electronic equipment - Includes power management and signal chain products
Embedded Processing Segment (16% of Revenue) - Produces microcontrollers and processors optimized for specific tasks - Customers invest heavily in software for these chips, creating sticky relationships
Other segment (6% of revenue)- that includes things like the iconic TI-83 calculators that haunted your high school math classes. ๐ฑ Believe it or not, they still make them!
Internally, TI is laser-focused on growing free cash flow per share over the long haul. The company owns and operates most of its manufacturing capacity, providing cost advantages and control over its supply chain.
Layer 2: Category Position ๐ฅ
The analog and embedded processing markets are highly fragmented, with TI duking it out with dozens of competitors. These include companies like: Analog Devices, Microchip Technology, STMicroelectronics, & NXP Semiconductors.
TIโs secret weapons are:
Manufacturing scale and technology leadership ๐ช
Broad product portfolio with ~80,000 chips ๐ฐ
Direct customer relationships through TI.com ๐ป
Strong positions in industrial and automotive markets ๐ญ๐
The company has made a strategic bet on the industrial and automotive markets, which represent a combined 74% of revenue. These markets offer the best mix of growth, profitability, and longevity. So far, that bet seems to be paying off.
Layer 3: The Top Line ๐
In 2024, TI raked in $15.641 billion in revenue. Hereโs how that breaks down:
Revenue by End Market:
Industrial: 40%
Automotive: 34%
Personal Electronics: 15%
Communications Equipment: 5%
Enterprise Systems: 4%
Calculators & other products: 2%
Geographic Revenue:
United States: 33%
China: 19%
Europe: 26%
Japan: 10%
Rest of Asia: 10%
Rest of World: 2%
TI has a diverse customer base, with no single customer accounting for more than 10% of sales. Over 40% of revenue comes from outside the top 100 customers.
However, total revenue declined 10.7% in 2024, driven by weakness in the analog segment (โ๏ธ 15%). Embedded processing grew slightly (โ๏ธ 3%), while the โOtherโ segment declined (โ๏ธ 21%). Looks like even TI isnโt immune to the ups and downs of the semiconductor cycle. ๐ข
Layer 4: Cash is King ๐
Despite the revenue headwinds, TI is still minting money. In 2024, the company generated:
Gross Margin: 58.1%
Operating Margin: 34.9%
Free Cash Flow: $1.5 billion (9.6% of revenue)
However, margins did compress in 2024, with gross margin down from 63% and operating margin down from 42% in the prior year. The main culprits? Lower revenue and higher manufacturing costs related to capacity expansion.
TIโs cost structure is dominated by fixed costs due to its in-house manufacturing model. The company plows significant money into R&D ($1.96 billion in 2024) and capital expenditures ($4.8 billion in 2024) to stay on the cutting edge.
When it comes to capital allocation, TI prioritizes:
Organic growth investments
Dividends
Share repurchases
Selective acquisitions
With $7.58 billion of cash on the balance sheet, TI has plenty of dry powder to fund these priorities and weather any short-term storms. The company generated $6.32 billion in operating cash flow in 2024, so paying the bills isnโt an issue.
Layer 6: By your Powers Combined ๐ฆธโโ๏ธ
Letโs see how TI stacks up on Helmerโs Seven Powers:
Scale Economics: โ
TIโs 300mm wafer manufacturing provides a 40% cost advantage over 200mm wafers
Large manufacturing footprint creates economies of scale
Switching Costs: โ
Customers invest significant time and money into software for TIโs embedded processors
High switching costs once a customer has designed a TI chip into their product
Network Effects: โ
No major network effects in the semiconductor manufacturing game
Branding: โ
Strong reputation for quality and reliability, especially in industrial and automotive
Iconic TI-83 calculator brand (for the high school nostalgia factor)
Counter Positioning: โ
Vertically integrated manufacturing model sets TI apart from โfablessโ competitors
Direct sales through TI.com provide an alternative to traditional distribution channels
Process Power: โ
Advanced manufacturing capabilities on leading-edge process nodes
Streamlined product development engine churns out new chip designs
Cornered Resource: โ
No truly unique patents or resources that competitors canโt replicate or design around
Layer 7: But you donโt have to take my word for it ๐
The bull case for TI rests on a few key beliefs:
Semiconductor content in industrial and automotive applications will continue to grow rapidly ๐
TIโs manufacturing investments will provide sustainable cost and scale advantages ๐ญ
Direct customer relationships through TI.com will deepen competitive moats ๐ฐ
The focus on free cash flow per share will drive long-term value creation ๐ฐ
Bears will point to risks like:
The inherent cyclicality of the semiconductor industry ๐ข
Intensifying competition, especially from low-cost Asian manufacturers ๐น
Potential execution missteps on the ambitious manufacturing capacity expansion plans ๐
Geopolitical tensions that could disrupt global trade flows ๐
At the end of the day, TIโs long-term success hinges on its ability to ride the secular growth in semiconductor demand while maintaining its competitive advantages in manufacturing and customer relationships. With a 90+ year track record of innovation, the company has shown it can adapt to changing industry dynamics.
The significant investments in capacity expansion suggest management is confident in the long-term growth trajectory. As long as the world keeps demanding more and more chips, TI should be able to keep calculating strong returns for shareholders. And if all else fails, at least weโll still have the TI-83 to fall back on! ๐งฎ
Disclaimer: This guide is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer or solicitation to buy or sell any securities. The information contained in this report has been obtained from sources believed to be reliable, but StrataFinance does not guarantee its accuracy, completeness, or timeliness.