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The Bottom Line Upfront
Moody’s is much more than just a ratings agency. It’s a global risk assessment powerhouse with two complementary businesses: the high-margin credit ratings service (MIS) that everyone knows and the growing analytics business (MA) that’s becoming increasingly important. With strong recurring revenue (62% of total), expanding margins, and a fortress of competitive advantages, Moody’s is well-positioned to help organizations navigate our increasingly complex risk landscape. The company’s dual-segment model provides both stability and growth potential, making it an interesting play for investors looking for quality businesses with staying power.

Layer 1: The Business Model 🏢
More Than Just Credit Ratings
Everyone knows Moody’s for their credit ratings, but there’s so much more to this 115+ year-old company. Moody’s Corporation operates through two main segments that work together to help organizations understand and manage risk:
Moody’s Investors Service (MIS) 📊
This is the OG business that puts those fancy AAA or Baa3 ratings on bonds. MIS provides credit ratings and assessments on debt obligations and the entities that issue them. Think of them as the financial world’s quality control inspectors, helping investors understand how likely they are to get their money back when they lend it out. MIS has rated over $75.8 trillion in debt (yes, with a “T”) across more than 33,300 organizations and structured deals. That’s a lot of IOUs!
Moody’s Analytics (MA) 💻
This is where things get interesting. MA provides data, intelligence, and analytical tools to help businesses make better decisions about risk. It’s like having a crystal ball but based on actual data and sophisticated models rather than mystical powers. MA serves over 14,800 customers across 165+ countries through three lines of business:
Decision Solutions (DS): Subscription-based solutions for banking, insurance, and Know Your Customer (KYC) workflows
Research and Insights (R&I): Models, scores, expert insights, and commentary
Data and Information (D&I): Vast data sets on companies and securities
Moody’s MA business model is primarily subscription-based (95% of MA revenue is recurring) and a mix of transaction-based and recurring for MIS (66% transaction, 34% recurring). This gives them a nice balance of stable, predictable revenue and growth potential.
Key Internal Metrics They Care About:
Annualized Recurring Revenue (ARR) for MA: $3.28 billion, up 9% ↗️ in 2024
Issuance volumes for MIS: The amount of debt being issued globally drives transaction revenue
Operating margin: 40.6% in 2024, up 450 basis points ↗️ in 2024
Adjusted Operating Margin: 48.1% in 2024, up 420 basis points ↗️ in 2024
With approximately 15,838 employees across 40+ countries and 131 global offices, Moody’s has built a truly global operation that helps organizations navigate an increasingly complex risk landscape.
Layer 2: Category Position 🏆
The Risk Assessment Gold Standard
Moody’s operates in the financial information and enterprise risk software industries, facing competition from various players depending on the segment:
For MIS (the ratings business):
Direct competitors: Other credit rating agencies like S&P Global and Fitch Ratings
Indirect competitors: Investment banks and brokerage firms that offer credit opinions and research
DIY alternatives: Many large institutions have their own in-house credit research capabilities
For MA (the analytics business):
Decision Solutions: Competes with providers of software and analytic solutions
Research & Insights: Competes with providers of economic data and financial research
Data & Information: Competes with providers of commercial and financial data
Despite this competition, Moody’s maintains a strong market position due to its long history, global reach, and comprehensive risk assessment capabilities. The company’s credit ratings are widely recognized and used by issuers, investors, and regulators worldwide. When Moody’s speaks, the financial markets listen.
Are they winning? The numbers suggest yes:
KYC and compliance solutions revenue grew 18% ↗️ in 2024
Insurance solutions recurring revenue grew 12% ↗️ in 2024
Banking solutions recurring revenue grew 11% ↗️ in 2024
Overall MA ARR grew 9% ↗️ in 2024
Total revenue grew 20% ↗️ in 2024
Moody’s has established itself as the gold standard in risk assessment, with a reputation built over more than a century. That’s not something competitors can easily replicate, no matter how much money they throw at the problem. It’s like trying to become the next Harvard overnight—good luck with that!
Layer 3: The Top Line 💰
Show Me The Money
Moody’s generated $7.1 billion in total revenue in 2024, a 20% increase ↗️ from $5.9 billion in 2023. That’s some serious growth for a company that’s been around since before your grandparents were born!
Revenue by Segment:
MIS (ratings): $3.8 billion (54% of total), up 33% ↗️ in 2024
MA (analytics): $3.3 billion (46% of total), up 8% ↗️ in 2024
Revenue by Geography:
United States: $3.8 billion (54% of total)
EMEA: $2.2 billion (31% of total)
Asia-Pacific: $629 million (9% of total)
Americas (excluding U.S.): $449 million (6% of total)
Diving deeper into MIS revenue:
Corporate Finance: $2.0 billion (52% of MIS), up 39% ↗️ in 2024
Financial Institutions: $727 million (19% of MIS), up 33% ↗️ in 2024
Public, Project, and Infrastructure Finance: $564 million (15% of MIS), up 18% ↗️ in 2024
Structured Finance: $518 million (14% of MIS), up 28% ↗️ in 2024
Transaction vs. Recurring Revenue for MIS:
Transaction: $2.5 billion (66% of MIS)
Recurring: $1.3 billion (34% of MIS)
Breaking down MA revenue:
Decision Solutions: $1.5 billion (46% of MA), up 10% ↗️ in 2024
Research and Insights: $926 million (28% of MA), up 5% ↗️ in 2024
Data and Information: $853 million (26% of MA), up 8% ↗️ in 2024
Transaction vs. Recurring Revenue for MA:
Transaction: $161 million (5% of MA)
Recurring: $3.1 billion (95% of MA)
Who’s buying their stuff?
MIS customers: Issuers of debt, including corporations, financial institutions, governments, and structured finance vehicles (yes, companies & institutions selling debt have to pay for their own ratings)
MA customers: 14,800+ customers including 6,700+ corporates and professional services, 2,600+ commercial banks, 1,900+ asset managers, 900+ insurance companies, 900+ government entities, and 800+ real estate entities
Are they buying more or less? Customers are definitely buying more! The growth across all segments and lines of business indicates strong demand. In MIS, issuance growth was driven by favorable market conditions, including sustained tight credit spreads and declining interest rates that drove strong refinancing activity. In MA, customers are increasingly adopting subscription-based solutions, with strong retention rates for ratings data feeds and company data applications.
The beauty of Moody’s business model is the balance between the somewhat cyclical transaction revenue from MIS (which depends on debt issuance volumes) and the more stable, recurring revenue from MA subscriptions and MIS monitoring fees. It’s like having both a steady paycheck and the potential for performance bonuses—the best of both worlds!
Layer 4: Cash is King 👑
Let’s cut to the chase: Moody’s is a money-making machine. With an operating margin of 40.6% in 2024 (up 450 basis points ↗️ from 36.1% in 2024), they’re converting a substantial portion of their revenue into profit. Their Adjusted Operating Margin, which excludes depreciation, amortization, restructuring, and charges related to asset abandonment, was even higher at 48.1% in 2024 (up 420 basis points ↗️ from 43.9% in 2024).
Cost Structure:
Compensation expenses: $2.5 billion (36% of revenue) - These are the smart people who analyze risk and build models
Non-compensation expenses: $1.1 billion (16% of revenue) - Everything from office space to technology
Depreciation and amortization: $431 million (6% of revenue)
Restructuring charges: $59 million
Charges related to asset abandonment: $43 million
Cash Flow:
Net cash from operating activities: $2.8 billion in 2024, up from $2.2 billion ↗️ in 2024
Free Cash Flow: $2.5 billion in 2024, up from $1.9 billion ↗️ in 2024
That’s a lot of cash! So what do they do with all this money? In 2024, Moody’s:
Paid $620 million in dividends
Spent $1.3 billion on share repurchases
Invested in the business through capital additions ($317 million)
Made strategic acquisitions
Balance Sheet:
Cash and short-term investments: $3.0 billion as of December 31, 2024
Debt: $7.4 billion as of December 31, 2024
While that might seem like a lot of debt, Moody’s strong cash flow generation means they can easily service this debt. It’s a bit ironic that a company that rates others’ creditworthiness has taken on debt, but with their cash flow, they could probably rate themselves investment grade! 😉
Margin Trends:
MIS Adjusted Operating Margin: 60.1% in 2024, up from 54.5% ↗️ in 2024
MA Adjusted Operating Margin: 30.7% in 2024, slightly up from 30.5% ↗️ in 2024
The significant margin expansion in MIS was driven by strong revenue growth outpacing expense growth. MA’s margins were relatively stable as the 8% revenue growth was offset by an 8% increase in operating and SG&A expenses.
In short, Moody’s is a cash-generating powerhouse with expanding margins and a solid balance sheet. They’re making money hand over fist and returning a significant portion to shareholders while still investing in future growth. Not a bad position to be in!
Layer 6: By your Powers Combined 💪
Scale Economics: ✅
Moody’s benefits from significant scale economics, particularly in its MIS segment. Having rated over $75.8 trillion in debt outstanding across thousands of issuers globally, Moody’s can spread its fixed costs across a massive revenue base. This scale results in those juicy high operating margins (60.1% for MIS in 2024). It’s like throwing a party where each additional guest makes the per-person cost go down—except this party has trillions of dollars in attendance!
Switching Costs: ✅
Once customers start using Moody’s services, they tend to stick around. For MA, where 95% of revenue is recurring, customers integrate Moody’s data, analytics, and software into their workflows, making it painful and costly to switch. For MIS, issuers typically maintain relationships with rating agencies over time, as changing rating providers could raise eyebrows among investors. “Oh, you switched from Moody’s to that other agency? What are you hiding?” Not a conversation any CFO wants to have.
Cornered Resource: ✅
Moody’s has cornered valuable resources in its proprietary data, methodologies, and analytical models developed over its 115+ year history. This historical data and institutional knowledge is like a fine wine—it gets better with age and is nearly impossible for competitors to replicate. You can’t just start a new ratings agency tomorrow and expect to have the same depth of data and expertise that Moody’s has accumulated over a century.
Counter Positioning: ❌
While Moody’s has strong market positions, it doesn’t exhibit clear counter positioning advantages. The company faces direct competition from other established rating agencies (S&P, Fitch) and financial information providers that offer similar services. These competitors can and do adopt similar strategies and technologies, including AI and machine learning, to enhance their offerings. There’s no structural reason why competitors can’t copy what Moody’s is doing.
Branding: ✅
Moody’s has an exceptionally strong brand in financial markets, built on over a century of providing trusted credit ratings and risk assessments. The Moody’s name is synonymous with credit quality evaluation, and this reputation is a significant competitive advantage. When Moody’s speaks, the financial world listens. It’s like having the Good Housekeeping Seal of Approval but for debt.
Network Effects: ✅
Moody’s benefits from network effects, particularly in its ratings business. As more issuers obtain Moody’s ratings, more investors rely on these ratings for decision-making, which in turn encourages more issuers to seek Moody’s ratings. This virtuous cycle strengthens the company’s market position. Additionally, as Moody’s collects more data, its analytical models become more robust, further enhancing the value of its services. It’s the “rich get richer” dynamic at work.
Process: ✅
Moody’s has developed sophisticated processes for risk assessment, data analysis, and ratings determination that are difficult to replicate. The company’s methodologies for evaluating credit risk across various sectors and asset classes represent a significant competitive advantage. Moody’s also benefits from process power in its technology development, with increasing investments in AI and machine learning to enhance its analytical capabilities. These processes are the secret sauce that makes Moody’s, well, Moody’s.
With six out of seven Helmer’s Powers, Moody’s has built a formidable competitive moat. The combination of scale, switching costs, cornered resources, branding, network effects, and process advantages makes Moody’s extremely difficult to displace in its core markets. It’s like they’ve built a castle with multiple layers of defense—competitors would need to overcome all of these advantages to seriously threaten Moody’s position.
Layer 7: But you don’t have to take my word for it 📚
The Moody’s Story
Moody’s is positioning itself as the premier provider of integrated risk assessment solutions in an increasingly complex world. As businesses face a growing array of interconnected risks—from credit and market risks to climate change, cybersecurity, and geopolitical tensions—they need a trusted partner to help them navigate this landscape. Moody’s, with its century-plus of experience and dual-segment model, is uniquely positioned to be that partner.
The company’s two segments provide both stability and growth opportunities. MIS offers high-margin, though somewhat cyclical, revenue from credit ratings, while MA provides more predictable, subscription-based revenue with strong growth potential. This combination allows Moody’s to generate substantial cash flow, which it can use to invest in new technologies and capabilities, make strategic acquisitions, return capital to shareholders, and expand into new markets.
The Bull Case:
Secular Growth Trends: Moody’s benefits from several long-term trends, including the growth of debt capital markets globally, increasing regulatory requirements for risk management, and the rising importance of ESG factors in investment decisions.
Technology Leadership: The company’s investments in AI and machine learning should enhance its analytical capabilities and operational efficiency, potentially leading to margin expansion over time.
Defensive Characteristics: High margins, strong cash flow, and essential services provide stability even in uncertain economic environments.
Growth Potential: Expanding markets, technological innovation, and cross-selling opportunities offer multiple avenues for growth.
Strong Competitive Position: With six of Helmer’s Seven Powers, Moody’s has built a formidable moat around its business.
The Bear Case:
Regulatory Risk: Increased regulation of credit rating agencies could impact Moody’s business model or profitability.
Cyclicality: MIS revenue is tied to debt issuance volumes, which can fluctuate with economic cycles and interest rate environments.
Competitive Pressure: While Moody’s has strong competitive advantages, it still faces competition from established players and potentially from new entrants leveraging new technologies.
Reputational Risk: As a trust-based business, any perceived lapses in independence or quality could damage Moody’s brand and business.
Technological Disruption: New technologies could potentially disrupt traditional credit rating and risk assessment models.
What Do We Have to Believe? To believe in Moody’s long-term success, we need to believe that:
The global demand for sophisticated risk assessment will continue to grow as financial markets become more complex and interconnected.
Moody’s can successfully leverage new technologies, particularly Generative AI, to enhance its products and services while maintaining high margins.
The company can navigate an increasingly complex regulatory environment across multiple jurisdictions without significant negative impacts on its business model.
Moody’s can continue to expand its MA segment, particularly in high-growth areas like KYC, insurance, and banking solutions, to complement its mature ratings business.
The company can maintain its reputation for independence and quality in its ratings, which is fundamental to its brand value.
For investors, Moody’s offers a compelling combination of defensive characteristics and growth potential. The company’s long history of success, strong brand, and entrenched market position provide a solid foundation for continued long-term value creation. In a world of increasing complexity and risk, Moody’s expertise and integrated solutions are likely to remain in high demand. After all, in uncertain times, who doesn’t want a trusted guide to help navigate the storm?
Disclaimer: This guide is for informational purposes only and does not constitute financial advice, investment recommendations, or an offer or solicitation to buy or sell any securities. The information contained in this report has been obtained from sources believed to be reliable, but StrataFinance does not guarantee its accuracy, completeness, or timeliness.